The Arc
The problem: For high-end environments like The Arc EC1, creating an inviting and acoustically balanced concierge area is crucial. The challenge in this case was to address the issues inherent to the space’s design, which featured tall ceilings and minimal absorptive materials, causing uncomfortable echoes and a lack of clarity in speech. It was essential to reduce reverberation without compromising the aesthetic integrity of the space.
Room Type: Circulation Areas
Location: London
Our solution
We worked closely with Massive Design to create a solution that would achieve both aesthetic and acoustic goals.
We supplied and installed NOWN Arktura custom SoftSound Scales, a bespoke acoustic panel system that not only provides effective sound absorption but also enhances the space’s architectural appeal.
The 3,354 suspended baffles were meticulously arranged to align with the modern and elegant aesthetic of the building. Arktura’s advanced SoftSound material effectively controls noise while seamlessly integrating with the tall ceilings and open layout of the concierge area.

The Outcome
The installation has transformed the concierge area into an acoustically comfortable and visually striking space. The high-end acoustic treatment enhances the luxury atmosphere, ensuring the space is inviting and sophisticated from the moment you arrive.
By reducing the echo and reverberation commonly associated with tall ceilings and open layouts, the acoustic solution not only meets the functional demands of the space but also elevates the overall ambience, making it a fitting complement to The Arc’s aesthetic.
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